Creative that tests faster without losing its edge
StackCertified operators pair AI concepting with human taste to keep a steady stream of testable creative flowing to your media buyers.
Starting at $2,800–$4,200/month. Ready in 7 days.
The Scorecard
- Creative briefing
Briefs written from performance data, with clear hypotheses, hooks, and success metrics — not a mood board.
- AI-assisted conceptingClaude / Midjourney
Concepts drafted with Claude + image models, then curated by a human for brand and taste.
- Editor/designer coordination
Owns the creative queue between strategy and production — nothing sits for more than 48 hours without a ping.
- Winner/loser postmortems
Weekly write-up on what worked, what didn't, and why — feeding the next brief round.
- Brand + platform policy checks
Every concept screened for brand safety and platform policy before it hits the queue.
AI Stack They're Certified On
Sample KPIs
- Net-new concepts briefed / week (target ≥ 6)
- Winner rate (target ≥ 25% of concepts outperform control)
- Queue-to-live cycle time (target < 7 days)
- Brand-safety defect rate (target 0%)
Drafts hook and concept options, generates storyboards and mood references, runs policy screening on ideas.
Picks the concepts worth testing, owns taste and brand-fit calls, runs the postmortem.
Sample SOP
- Monday data pull — top performers + losers from last week.
- Tuesday brief round — 4–6 concepts briefed from data + AI concepting.
- Wednesday production hand-off — to editor/designer with due date.
- Thursday QA — brand + policy pass before queueing.
- Friday postmortem — write-up on last week's tests feeds next round.
Rule: every brief has a testable hypothesis, not a vibe.
Who this operator is for
Your senior creative is writing briefs at 11pm because nobody else can turn performance data into a testable concept. A StackCertified Creative Strategist owns the brief-to-queue cycle so senior creative focuses on taste, direction, and client reviews.
What changes in the first 30 days
- Week 1 — shadow + own Monday data pull.
- Week 2 — own the Tuesday brief round under review.
- Week 3 — run the creative queue end-to-end.
- Week 4 — senior creative reviews concepts, doesn't draft them.
What they don't do
They don't design or edit final creative. They brief, review, and iterate.
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View roleReady to add a Creative Strategist to your team?
Two-minute brief. We respond with a pre-vetted shortlist and next steps.