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Staff Stack

Media buyers who don't let accounts drift on Fridays

StackCertified operators run daily budget checks, creative rotations, and test cycles so your senior buyer can focus on strategy.

Starting at $2,800–$4,200/month. Ready in 7 days.

The Scorecard

  • Daily account ops

    Budget, pacing, frequency, and ROAS monitored daily with clear escalation thresholds.

  • Creative testing
    Meta Advantage+ / Claude

    AI-assisted variant generation with disciplined test structure — new creatives shipped on a weekly cadence.

  • Audience + placement strategy

    Funnel-stage audiences built and rotated, with learnings captured in a shared playbook.

  • Reporting automation
    Claude

    Daily summary + weekly client report pulled from the ad platforms, annotated in plain English.

  • Compliance + policy review

    Creative + copy checked against platform policies before submission to reduce rejection loops.

AI Stack They're Certified On

Meta Advantage+
Advantage+ campaign configuration + audience expansion
Claude / ChatGPT
Ad-copy variant + reporting memo tests
TripleWhale / Northbeam
Attribution stack review workflow

Sample KPIs

  • ROAS vs client target (weekly trend)
  • New creatives tested / week (target ≥ 5)
  • Client-report turnaround (Monday 10am sharp)
  • Policy-rejection rate (target ≤ 2%)
Where AI helps · Where humans lead
AI

Generates ad copy variants, drafts reporting narratives, and flags pacing anomalies before they hurt ROAS.

Human

Cut/scale decisions, budget moves, and any change to bid strategy or audience structure.

What shifts in week one
Creative variant output: 10/week → 25/week. Human still makes the cut/scale call before spend moves.

Sample SOP

  1. Morning check — budget, pacing, frequency, alerts. 15 minutes.
  2. Creative queue — rotate winners in, losers out. Ship new variants.
  3. Weekly test review — cut + scale decisions posted to the client channel.
  4. Client report — Monday narrative with the one thing to change.

Rule: no account goes more than one business day without a human touch.

Who this operator is for

You run a paid-media agency. Your senior buyers want to strategize; they end up babysitting accounts. A StackCertified Media Buyer runs the daily ops + creative cycle so senior buyers spend their time on strategy, creative direction, and client calls.

What changes in the first 30 days

  • Week 1 — shadow + take over daily checks on two pilot accounts.
  • Week 2 — own the weekly creative test cycle.
  • Week 3 — write the client report solo; senior reviews.
  • Week 4 — senior buyer sees accounts once a week, not daily.

What they don't do

They don't write creative strategy from scratch or pitch clients. They execute.

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Ready to add a Media Buyer to your team?

Two-minute brief. We respond with a pre-vetted shortlist and next steps.