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Staff Stack

Reporting that ends with a decision, not a dashboard

StackCertified analysts cut through platform dashboards and write the one-page memo your senior buyer actually uses.

Starting at $2,400–$3,600/month. Ready in 7 days.

The Scorecard

  • Multi-platform reporting

    Meta, Google, TikTok, and attribution tools rolled into one client-ready weekly report.

  • Attribution review

    TripleWhale / Northbeam / platform-native reconciled with a clear view on what's really working.

  • Cohort + funnel analysis

    New vs returning, top-of-funnel vs retargeting, with clear reads on where to scale vs cut.

  • Plain-English memos
    Claude

    Every report ends with three decisions, not a screenshot wall.

  • Anomaly detection

    Daily auto-alerts on spend, ROAS, CPM spikes — routed to the media buyer immediately.

AI Stack They're Certified On

Claude
StackCertified reporting-memo prompt tests
TripleWhale / Northbeam
Attribution-stack audit workflow
Google Sheets + Looker Studio
Automated report template maintenance

Sample KPIs

  • Weekly report turnaround (Monday 10am)
  • Decisions per report (target ≥ 3)
  • Anomaly detection lead time (target < 24h)
  • Client NPS on reporting clarity (target ≥ 9/10)
Where AI helps · Where humans lead
AI

Pulls and reconciles data across platforms, drafts plain-English narrative, flags anomalies in spend and ROAS.

Human

Owns attribution calls, signs off on every report before delivery, explains the "why" on the client call.

What shifts in week one
Weekly client report: 4 hours → 1 hour. Human still defends the three decisions at the top of the deck.

Sample SOP

  1. Sunday pull — data imports run, sanity-checked.
  2. Monday 8am narrative — analyst drafts the week's story.
  3. Monday 9am review — media buyer signs off on decisions.
  4. Monday 10am client delivery — report goes out with three clear actions.

Rule: no report without decisions. A dashboard is not a report.

Who this operator is for

Your media buyers are spending half their week writing client reports. A StackCertified Paid Social Analyst takes the reporting cycle end-to-end so buyers stay in the accounts.

What changes in the first 30 days

  • Week 1 — onboard reporting templates + attribution stack.
  • Week 2 — own Monday report draft under buyer review.
  • Week 3 — run Monday delivery solo.
  • Week 4 — buyers reclaim 8+ hours/week.

What they don't do

They don't run the ad accounts or make the creative calls. They explain what the data says.

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Ready to add a Paid Social Analyst to your team?

Two-minute brief. We respond with a pre-vetted shortlist and next steps.