Media buyers back to strategy; ad-ops throughput doubled
A performance agency's media buyers were stuck in reporting and account QA. An AI-trained ad-ops operator took the execution layer off their plate.
Ad-ops throughput
Reporting turnaround
Buyer hours/week reclaimed
Time to productive
The challenge
Senior media buyers were spending half their week on UTM/pixel QA, build-outs, and weekly reporting decks instead of strategy and client calls. Throughput was capped, and reporting was always late.
What we did
Staff Stack placed an AI-trained Paid Social Analyst certified on ad-account QA and AI-assisted reporting workflows. The operator owned campaign build-outs, UTM/pixel QA, and first-pass reporting (AI-drafted, human-verified) under StackOps QA checklists, with a scorecard shown before the interview.
Roles placed
Timeline: 4 months
“Reporting stopped being a Friday-night fire drill. Our buyers actually buy media now.”
— Head of Paid, performance agency (anonymized)
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